When Sweed was founded in 2015 our vision was to offer the best false lashes in the world. Light as feathers and comfortable to wear. We are still here to serve you the most beautiful and natural-looking supreme quality false lashes, but nowadays we can proudly say we have extended our collection where we are now focusing on creating outstanding eye-products that are vegan and cruelty-free, such as the popular Lash Lift Mascara (double award-winning as “Mascara of the decade” and “Mascara of the year”), Eyelash Growth Serum and much more.